MONSIEUR
MARCEL

PRODUCED AT RAY STUDIO

Located in Los Angeles’ Original Farmers Market, Monsieur Marcel was a leading force in the development of the luxury grocery store market in the 1990s and early 2000s. Fast forward to 2023, they were ready to update their brand to help keep up with their expanding products, locations, and restaurants. I worked with Ray Studio to develop a new logo, illustrations, and brand identity for Monsieur Marcel that was modern, playful,
and distinctly French. 

During discussions with the Monsieur Marcel team, we took a look at the original elements they wanted to maintain, like their rooster mascot and a bright French blue palette. I created a set of illustrations featuring a jovial ‘Monsiur Marcel’ character highlighting all the best of the grocery store–their breads, cheeses, wine, and fish market. I also produced a new set of collateral for their restaurants and in-store displays.